Event Annual Sponsors
Why Your Small Business Needs a Digital Strategy
This workshop is part of the North Vancouver Small Business Series, " Online Strategies to Help Your Small Business Grow", a collaboration with Capilano University Continuing Studies and Executive Education (CSEE) and the North Vancouver Chamber.
March 4: Why Your Small Business Needs a Digital Strategy
April 1: Get Found Online with Local SEO
Workshop #2: Why Your Small Business Needs a Digital Strategy
You don’t need a big budget to establish an effective online presence that attracts customers.
In this 2-hour workshop at the new CapU Lonsdale campus, learn how a well-developed digital marketing strategy can help save you time, allocate your budget more effectively and better focus your online efforts.
In this workshop, you will:
- Learn to create or improve your small business’ online identity
- Define your audience: Who are they, what do they want, where will you find them?
- Craft your narrative: What’s the story you’re trying to tell and what are you trying to achieve?
- Start to make informed choices about content and platforms, from picking the right channels for your online efforts, to what you need to make that work
- Decide when to move to paid campaigns and pay for the right promotion
Don’t forget to bring your laptop to the workshop!
About the Instructor:
Graham Williams is a ten-year veteran in the content marketing world, having brought to life a range of brands for major corporations across Canada and around the world. As an instructor, he has taught content marketing, social media marketing, and digital storytelling for over half a decade.
He is currently the Chief Strategist for Blink, a Vancouver-based creative agency, and has been the driving force behind memorable campaigns and powerful brand initiatives for brands such as TELUS, Dell, Staples, Vancouver Film School, Ocean Brands, and Microsoft.
Graham is also a host of both GetConnected, and the App Show on CKNW radio, and can frequently be seen on CBC News Now and CBC Vancouver as a technology and privacy consultant