Small Business Series - Customer Relationship Management
This Small Business series is in partnership with Capilano University's Continuing Studies. Offered in a workshop format and facilitated by local industry experts, these free webinars focus on practical skills so that small-business owners can readily apply what they learn to benefit their businesses.
“Customer Relationship Management”
Manage your leads more effectively by mastering the art of customer relationship management (CRM). CRM enhances your lead creation, and ultimately your conversions, by tracking leads all the way through the sales funnel.
Instructor: Julie Clarke With extensive experience in Information Technology, education, and marketing, Julie knows what it takes to measure and monitor customer relationships. Julie holds a Masters in Business from the University of Toronto, with a specialization in computers and marketing, and has worked extensively both in private industry software marketing and in public post-secondary continuing education.